The Benefits of wool-rich carpet
A wool rich carpet gives unbeatable luxury, combining softness with durability. For discerning consumers and well known contract installations, a blend of at least 80% wool is the preferred choice. Wool rich carpets grace some of the most prestigious locations and homes in the world - and it is no wonder considering the benefits of wool rich carpet:
| Resilience | It wears very well |
| Appearance Retention | It looks good for longer |
| Luxury | It is naturally soft and warm and comfortable underfoot |
| Sound | Impact sound is significantly reduced as it is absorbed |
| Insulation | An excellent thermal insulator, heat loss through the floor is significantly reduced as is heat loss from one's feet so improving energy efficiency |
| Indoor air quality | Humidity and airborne toxins are absorbed so indoor air quality is greatly improved |
| Fire safety | Naturally fire retardant, it does not support combustion |
| Safety | Soft and forgiving, it has high slip resistance , cushions falls and reduces the potential for injury |
| Environmental properties | It is a natural product, grown on sheep grazing in open countryside. It is also a sustainable raw material as well as being biodegradable. The production of wool fibre has a lower impact upon the environment than synthetic fibres used in carpet. |
| Flexibility | Easy to dye, it produces high colour definition and lustre. It can also be blended with synthetic fibres to enhance durability. |
| Ease of maintenance | Wool is naturally 'soil hiding' and so appears cleaner |
| Health | Airborne dust is reduced and allergens trapped prior to removal by routine vacuum cleaning |
